Police are always thinking of new ways to crack down on drinking and driving, especially around big drinking holidays like the 4th of July. I think this new urinal concept is pretty amusing. According to The Detroit News, the state of Michigan has bought 400 talking urinal cakes that will remind men that if they’ve had a few drinks, they shouldn’t drive. Talk about direct marketing! What’s the first thing you have to do after having a few too many…..PEE!!
The urinal cakes are motion activated and remind you not to drink and drive with a simple message, “Listen up. That’s right, I’m talking to you. Had a few drinks? Maybe a few too many?” the urinal cake says after being activated by a tiny motion sensor in it. “Then do yourself and everyone else a favor: Call a sober friend or a cab. Oh, and don’t forget to wash your hands.”
Wizmark is the creator of this interesting new advertising tool that could be a huge new way to get your product out there. There’s probably not a more captive audience than a man needing something to entertain himself while he tries to avoid eye contact with other men while relieving himself!
My only suggestion is that they put breathalyzer tubes on a few of them….. just for the sheer humor of the REALLY drunk guy trying it out!! NASTY!!